Namaste, fellow yogis!
If you know your down dog from your child’s pose and your warrior from your chaturanga, our Lululemon affiliate program review is definitely for you.
In this article, we’re going to explain the ins and outs of how to make money promoting Lululemon, covering:
- What Lululemon does
- Which of the company’s products you can promote
- Why the yoga and fitness is so attractive to affiliate marketers
- How the Lululemon affiliate program works
- Our biggest likes and dislikes about the affiliate program
Then unfurl your yoga mat and let’s dive into today’s session.
Lululemon is a yoga-inspired, technical athletic apparel company that was founded in Vancouver, Canada back in 1998.
It started out as a design studio by day and yoga studio by night, before branching out into the world of retail with its first standalone store opening in November 2000.
Nine years later, the Lululemon website was born. And the rest, as they say, is history.
Since those early days, the brand has played a big role in transforming yoga from a niche pursuit to a mass-market activity (with revenues to match).
The yoga market was valued at more than $37 billion in 2019, and is projected to reach $66 billion by 2027, driven by the huge uptake in participation in recent years.
More than 300 million people worldwide “do” yoga, while in the US, nearly two million people started practicing yoga for the first time between 2017 and 2018.
Lululemon has certainly been well placed to capitalize on all that growth.
Today, there are more than 570 Lululemon stores and 25,000 employees around the world, while the company’s revenues reached more than $6.2 billion in 2021 — six times higher than they were a decade before.
What Lululemon Products Can You Promote?
Lululemon is first and foremost a yoga brand.
That’s reflected by the wealth of yoga products available on the Lululemon website, including apparel, accessories, and even a smart mirror that offers 10,000+ classes of online course content across 50+ genres.
But yoga is no longer the be-all and end-all of Lululemon.
Today, the brand also sells hiking, swimming, running, tennis, and golf gear.
So if you want a crisp new golf polo, a high-waisted swimsuit, or a trendy tennis skirt, you can find it at Lululemon.
And you can make money promoting any and all of those products via your social media channels, or through banner ads and affiliate links on your website.
How Does the Lululemon Affiliate Program Work?
How to Become a Lululemon Affiliate
Like the sound of promoting the latest fashion trends in the world of fashion and fitness to your fitness enthusiast audience?
Slow down there, sport.
First, let’s talk through the process of how to join the Lululemon affiliate program.
Your first challenge as a would-be Lululemon affiliate is to figure out which of the brand’s four different partner programs to sign up for. It offers the following programs:
- Ambassador Program
- Sweat Collective
- Lululemon Collective
- Strategic Sales
For affiliate marketers, the Lululemon Collective program is the one for you.
To get started, hit the Apply Now button on the Lululemon Collective landing page and you’ll be transported to the brand’s affiliate network partner, Partnerize:
You’ll be presented with a pretty detailed signup form that asks you a bunch of questions about who you are and what you do.
At this point, we need to pump the brakes again and talk through the requirements of the Lululemon affiliate program.
Lululemon is pretty vague about who it wants to work with, only stating that the affiliate program is designed for “anyone living and inspiring #thesweatlife through sweat, meaningful relationships and personal growth”.
Honestly, I have no idea what any of that means, and I definitely don’t want to live the “sweat life”.
Fortunately, Partnerize makes things a whole lot clearer.
It explains that anyone looking to join Lululemon’s affiliate program must:
- Be based in the US or Canada
- Have a public Instagram Creator or Professional account
- Have at least 3,000 followers or subscribers
Beyond these technical requirements, you’ll also need to provide the URLs of all your (relevant, public) social media channels and website(s), explain why you want to be part of the Lululemon Collective, and discuss how you plan to promote Lululemon products.
Once you’ve finished demonstrating why you’re the perfect Lululemon affiliate, click Submit and wait for approval.
Provided you make the cut, you’ll be able to start promoting Lululemon products straight away through your unique links, join an exclusive Facebook community packed full of useful resources, and reach out to the brand’s dedicated affiliate marketing team any time you need support.
What Commission Rates Does Lululemon Offer?
The Lululemon affiliate program offers a flat 7% commission rate on all qualifying sales generated by people clicking your affiliate link.
That might not sound like much, but bear in mind that a pair of Lululemon yoga pants will set you back north of $60.
Given the premium prices, those commissions can rack up a lot sooner than you expect.
What Is Lululemon’s Affiliate Cookie Window?
Lululemon offers a 30-day cookie duration, which is about average for affiliate programs in most niches.
In other words, once someone hits your unique link and lands on the Lululemon site, you’ve got a full 30 days for them to make a purchase if you’re going to earn a commission.
What Payment Methods Can You Choose?
As this is a Partnerize affiliate program, you can choose to be paid via bank transfer or check.
Pros & Cons of the Lululemon Affiliate Program
Lululemon Affiliate Program: Pros
The commission rate is pretty generous given the comparatively high price of Lululemon’s products.
Lululemon has a high-profile brand and is endorsed by a bunch of athletes, yogis, trainers, musicians, and creators.
The 30-day cookie window gives you plenty of time to close the deal.
Lululemon’s Facebook community is a fantastic support hub for first-time and veteran affiliate marketers alike.
Lululemon Affiliate Program: Cons
The Lululemon affiliate program is only open to affiliate marketers in the US and Canada.
Its products are pretty expensive — not everyone is going to pay $99 for a pair of leggings.
If you don’t have an existing audience of at least 3,000 people, your application will be automatically rejected, so it’s not a great program for newbie affiliates.
No company is perfect, but Lululemon definitely has a bit of a shaky reputation, as demonstrated by the sizable “Controversies” section of its Wikipedia page
Should You Join the Lululemon Affiliate Program?
If you’ve got an audience full of yoga enthusiasts, and they’re willing to overlook Lululemon’s high prices and “questionable” reputation, there’s definitely plenty of money to be made here.
But even if you have a big, engaged, and affluent following of fitness junkies, there are no guarantees you’ll find success as a Lululemon affiliate.
In our experience, the smart approach is to build your own fitness niche website and create helpful content that appeals to yoga fans.
Do a bunch of keyword research to target relevant search terms and you’ll drive a ton of clicks on your affiliate links.
Well, that’s the idea, at least.
All that stuff takes time, but your old pals at Authority Hacker are here to help.
We’ve built affiliate websites across more niches than we can count, so we know what it takes to succeed — and we love sharing what we’ve learned.
So just sign up for our free affiliate marketing training and we’ll teach you the seven secrets that make new websites 83% more successful.